Why are millennials not buying napkins and what does it say about them?

September 4, 2016

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There are so very many myths about Millennials. Virtually none of them are true.

“If you have read anything about young people in recent years, you could be forgiven for believing that we are living through a cultural revolution, unprecedented in its destructiveness and self-regard. Millennials don’t just reject the music, art, or clothes of their parents; they also reject the older generation’s major sources of economic and spiritual well-being, like home ownership, cars, even sex. They’d rather pay to “access” music and movies than to buy them, and they don’t aspire to steady jobs (long live the gig economy!) or vacations. Their lifestyle choices are informed either by an admirable anti-consumerist streak or by a lazy reluctance to be weighed down by success and owning stuff. They’ve even killed the napkin industry.

Read more in this article THE MYTH OF THE MILLENNIAL as cultural rebel by Laura Marsh in The new republic: 

https://newrepublic.com/article/136415/myth-millennial-cultural-rebel

 

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